Week 6

When I’m sharing something to a friend, be it about a certain TV show, product or idea. It gets me thinking after, like why was I so passionate about sharing what I shared, or rather convicted and emotional about it too. This would happen to me time and time again, and my conclusion right after would always be, maybe because I really believed in it!

It was with that in mind I chose a major in marketing at the Royal Melbourne Institute of Technology (NO KIDDING), this has come to my attention that what started out as mere reflections would turn out to be an inner desire to find out more on why am I particularly motivated to be the ‘guy’ who shares his ideas whilst others could be captivated by it. Hence, the study of marketing. And playing in my head in a loop would be the question, how do I continue to phrase it better for my audiences (Friends).

For this reason, today’s blog post became something of an interesting nature for me, it is right smack on, or if not close enough to my experiences. As mentioned by Berger, the key thing in how ideas spread is the motivation behind it, which ties in to his 6 principles (STEPPS). Each having its own unique way to getting people motivated, as I read on the principles, it was something I could relate or maybe once fell prey to.

But what Berger mention on motivation, was what I found Gladwell carried on from well, although definitely not intended. After a motivation is conceived in someone’s head, how it relates from there on would be also the person’s standing in the society. Is the person someone that is extremely well connected, or does the person have a ‘higher’ position of connectivity with people, let’s say an influencer.  Which could also be why Gladwell’s book is called ‘The Tipping Point’ or would also be a smooth coincidence, where people who are already motivated have their versions of ‘tipping over’ into their action phase. And Gladwell categorised these people into 3 unique groups, Connectors, Mavens and Salesmen. Which is something I find innate in everyone, just varying in levels and effectiveness.

Godin adds a new perspective of other than psychology of people in the spreading process, there is a recognisable pattern behind it. To first and foremost reach people who are interested to listen, and not waste any time on people who don’t. Or rather be someone who can make something that could look and feel ordinary, be ‘remarkable’ and something now worth mentioning, that is his take on how ideas spread. Basically to break the mould and make something new of it, as he so eloquently said it, risky is now the new safe. 🙂